At Onnit we have two major sales a year, Black Friday and Semi-Annual. Every year we pick a theme and one designer usually spearheads the project. I’ve lead a few of these large disruptive sales but this is the one I’m most proud of. I have never attempted anything stop motion in my career and jumping in with both feet for one of our most important sales of the year was a pretty big risk. Taking my digital designs and printing them out many hundreds of times added a layer of complexity that I felt I underestimated at first. Sticking with it and coming up with some creative decisions along the lead to what I believe was one of our more successful semi-annual sales. Below you will find examples of my other rolls within the sale. Email design and production being the biggest.